With 9+ years of cross-industry experience in SaaS, Marine, RV, Cybersecurity, and Finance, I turn marketing strategy into pipeline, revenue, and brand momentum.
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I'm a marketing leader with over nine years of experience spanning SaaS, Marine, RV & Camping, Cybersecurity, Finance, and Advertising. I specialize in building and executing multi-channel strategies that drive pipeline, elevate brand visibility, and deliver measurable revenue impact. I thrive in cross-functional environments — partnering closely with Sales, Product, and Customer Success to turn marketing into a true growth engine.
Drive demand and pipeline growth across two distinct operator audiences — Marine and RV & Camping — with different pain points and buying cycles.
Owned multi-channel campaigns across content, email, digital, events, and partnerships. Developed targeted messaging aligned to each vertical's operator pain points.
Modernize corporate media programming and increase brand reach across multiple subsidiaries and customer segments.
Implemented a complete overhaul of corporate media programming. Managed email marketing across subsidiaries. Directed website relaunch with connected SEO strategy.
Build digital presence and generate qualified leads in a competitive cybersecurity market through content, events, and digital channels.
Developed social media strategy and content calendar. Coordinated quarterly cybersecurity webinar campaigns with industry leaders. Managed logistics for RSA, Black Hat, and SANS.
Instagram Post
Taco Bell uniform launch for National Taco Day
Instagram Post
Jack in the Box "Thirst Trap" branded merch calendar
Instagram Post
National Swag Day branded product showcase
LinkedIn Post
WACO Convention & Trade Show event promotion
LinkedIn Post
Boat Fact Friday recurring content series
LinkedIn Post
Labor Day marina operations checklist campaign
Webinar
From Dock to Destination: Elevating the Marina Experience
Case Study
Burger King x SpongeBob promotional campaign
Webinar
Marina Momentum: The Business of Boating & What's Next
Product Lookbook
Spring Into Action 2024 — 19-page product catalog
Email Campaign
JoyBox sustainability campaign — 19,400 lbs of plastic diverted
Webinar Promotion
SwagCycle sustainable merchandise webinar promo
Brand Relaunch
"We're Evolving" — Storable Marine brand & site relaunch
Customer Journey
Digital customer journey mapping across paid, organic & nurture channels
Campaign Calendar
Q1 multi-channel campaign calendar for RV vertical
Product Roadmap
H1 RV product roadmap with GTM launch milestones
Marketing Manager — Marine, RV & Camping
Leading marketing strategy and execution across Marine and RV & Camping business lines, driving demand, pipeline growth, and brand positioning through multi-channel campaigns.
Marketing Manager
Overhauled corporate media programming, managed cross-subsidiary email marketing, and directed website relaunch — achieving 71% social reach growth and 30% sales revenue increase.
Marketing Manager
Managed cybersecurity marketing materials, coordinated quarterly webinar campaigns averaging 300+ attendees, and handled event logistics for RSA, Black Hat, and SANS conferences.
Marketing Coordinator
Supported social, digital, and field marketing activities contributing to $9.6M revenue pipeline. Grew social impressions to 1M+ and website visits to 300K+ annually.
Marketing Assistant
Managed client communications and prospect data across eFront, Salesforce, and Marketo. Supported fund closing processes and investor communications.
Demand Generation · Brand Strategy · Campaign Management · Marketing Analytics · Cross-Functional Leadership · Event Coordination
I'm always open to discussing new opportunities, marketing strategy, or how I can help drive your next big initiative.