Marketing Leader Who Drives Measurable Growth

With 9+ years of cross-industry experience in SaaS, Marine, RV, Cybersecurity, and Finance, I turn marketing strategy into pipeline, revenue, and brand momentum.

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Heather Lopes
$9.6M Revenue Pipeline
71% Social Reach Growth
1M+ Annual Impressions
300K+ Website Visits
30% Sales Revenue Increase

About

I'm a marketing leader with over nine years of experience spanning SaaS, Marine, RV & Camping, Cybersecurity, Finance, and Advertising. I specialize in building and executing multi-channel strategies that drive pipeline, elevate brand visibility, and deliver measurable revenue impact. I thrive in cross-functional environments — partnering closely with Sales, Product, and Customer Success to turn marketing into a true growth engine.

Featured Projects

Marine & RV

Multi-Vertical Demand Generation at Storable

Challenge

Drive demand and pipeline growth across two distinct operator audiences — Marine and RV & Camping — with different pain points and buying cycles.

Approach

Owned multi-channel campaigns across content, email, digital, events, and partnerships. Developed targeted messaging aligned to each vertical's operator pain points.

Results

  • Pipeline growth tracked month-over-month and YoY
  • Cross-vertical strategy across two business lines
  • Sales alignment with Sales and Product teams
Advertising

Corporate Media Overhaul at BAMKO

Challenge

Modernize corporate media programming and increase brand reach across multiple subsidiaries and customer segments.

Approach

Implemented a complete overhaul of corporate media programming. Managed email marketing across subsidiaries. Directed website relaunch with connected SEO strategy.

Results

  • 71% increase in social reach within 12 months
  • 30% increase in downstream sales revenue
  • 13% traffic increase from website relaunch + SEO
Cybersecurity

Cybersecurity Marketing & Events at VMRay

Challenge

Build digital presence and generate qualified leads in a competitive cybersecurity market through content, events, and digital channels.

Approach

Developed social media strategy and content calendar. Coordinated quarterly cybersecurity webinar campaigns with industry leaders. Managed logistics for RSA, Black Hat, and SANS.

Results

  • $9.6M revenue pipeline contributed
  • 1M+ impressions and 300K+ visits annually
  • 300+ attendees per quarterly webinar

Work in Action

National Taco Day social post
BAMKO

Instagram Post

Taco Bell uniform launch for National Taco Day

Jack In the Box calendar
BAMKO

Instagram Post

Jack in the Box "Thirst Trap" branded merch calendar

National Swag Day
BAMKO

Instagram Post

National Swag Day branded product showcase

Storable WACO Trade Show post
Storable

LinkedIn Post

WACO Convention & Trade Show event promotion

Boat Fact Friday
Storable

LinkedIn Post

Boat Fact Friday recurring content series

Labor Day Checklist
Storable

LinkedIn Post

Labor Day marina operations checklist campaign

Experience

Sep 2024 – Present

Storable

Marketing Manager — Marine, RV & Camping

Leading marketing strategy and execution across Marine and RV & Camping business lines, driving demand, pipeline growth, and brand positioning through multi-channel campaigns.

May 2022 – May 2024

BAMKO

Marketing Manager

Overhauled corporate media programming, managed cross-subsidiary email marketing, and directed website relaunch — achieving 71% social reach growth and 30% sales revenue increase.

Jan 2021 – May 2022

Thrive

Marketing Manager

Managed cybersecurity marketing materials, coordinated quarterly webinar campaigns averaging 300+ attendees, and handled event logistics for RSA, Black Hat, and SANS conferences.

Nov 2018 – Jan 2021

VMRay

Marketing Coordinator

Supported social, digital, and field marketing activities contributing to $9.6M revenue pipeline. Grew social impressions to 1M+ and website visits to 300K+ annually.

May 2017 – Nov 2018

HarbourVest Partners

Marketing Assistant

Managed client communications and prospect data across eFront, Salesforce, and Marketo. Supported fund closing processes and investor communications.

Tools I Work With

HubSpot Salesforce Google Analytics WordPress Pardot ActiveCampaign Marketo Canva Adobe Creative Suite Asana Monday.com Elementor

Demand Generation · Brand Strategy · Campaign Management · Marketing Analytics · Cross-Functional Leadership · Event Coordination

Let's Connect

I'm always open to discussing new opportunities, marketing strategy, or how I can help drive your next big initiative.